Read more

A checklist to get you started—you can either do the same thing or a different thing…

More of the same

Persist

Get the word out

Doing something different

    Change an element of what you do

Raise your prices

Lower your prices

Make it better

Tell a different story

Serve a different customer

Enter a new segment

Change the downstream effects of your work

Earn trust

Make bigger promises

Organize

Get better clients

Do work that matters to someone



* This article was originally published here